In order to create a buzz around the limited edition fragrance i decided an event is the perfect way to attract the attention of both the world media and the rich and famous. Looking at Louis Vuitton's launch party for their new bond street store i decided this was a perfect venue to stage a Louis Vuitton party, especially as the perfume will be available in the Bond street store only and online in the UK
The store clearly has the ability to please the guest client-el that Louis Vuitton would want to attract for the launch judging by the success of the store launch event.
Louis Vuitton Bond Street Launch:
http://www.redcarpet-fashionawards.com/2010/05/28/video-louis-vuitton-new-bond-street-maison-opening-launch-party/
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