I also constructed my market positioning map shown below, in order to view in comparison to other perfumes in the UK women's fragrance market by price and quality.
Sunday 29 May 2011
Market Segment
As Louis Vuitton is a luxury brand i decided it was appropriate to release the fragrance into the high quality and High cost segment of the market competing with the other luxury brands such as Dior, YSL, Gucci and Chloe.
I also constructed my market positioning map shown below, in order to view in comparison to other perfumes in the UK women's fragrance market by price and quality.
I also constructed my market positioning map shown below, in order to view in comparison to other perfumes in the UK women's fragrance market by price and quality.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment