This blog will document my final major project of my foundation marketing and promotion degree at the London College of Fashion. For the project we have to create a new product for an existing brand and create an effective business plan in order to make that product successful. This includes marketing communications, budgets,primary and secondary research and sales forecasting.
For my project i have decided to launch a perfume for the luxury fashion brand Louis Vuitton. Of all the high fashion luxury brands Louis Vuitton is one of the only brands that hasn't yet released a fragrance. There for i felt it would be interesting to research why and chose what i feel would be appropriate for them
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