I decided the best way to find out from the public if there was a demand for a Louis Vuitton fragrance was to conduct a questionnaire. I decided on 100 participants to act as a sample for the UK women's market and drafted the questionnaire in order to prepare to conduct the research the following week
Also as a last minute idea i also decided to stage a focus group using friends and members of my family. This was done so more detailed research could be collected about the perfume industry.
I also researched online resource centre Mintel to gain some facts and figures of competitors for my project and forecasting.
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