I decided that it would be best to make the Louis Vuitton travel fragrance limited edition as it would enable Louis Vuitton to test the market for a year and then by using the sales figures,revenues and profit or loss made throughout the period it can then be decided as to whether they would continue releasing fragrances in the future.
It also enables the brand to remain exclusive and high end instead of having an unlimited amount of availability.Due to seasonal demand i decided to make the year period start in December 2011 and finish in December 2012. This is because perfume sales are higher in December due to the Christmas gift season, so there for the limited period can start and finish on a high.
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